For some reason I often find myself explaining basic Web 2.0 and Social Media Marketing concepts to people who have neither the time nor the interest to move much beyond the “hey is this a Tweet?!” stage.
So, although I’m totally aware that some of these concepts are still apexing the hype-cycle and have pundits all giddy with excitement over discussing definition minutiae I “dared an eye” – as we say in Danish – and made this presentation anyways.
To me, the main challenge is to get stakeholders to understand the basics, so if you can use it, feel free to download a copy (after reading my terms of usage), and if you have suggestions for improvements I’d love to hear them.
- Social Media Marketing: The Next Generation of Business Engagement
- Wikipedia – Web 2.0
- Linked Into Business – A Glossary of Social Media Terminology (overview)